The Power Of Words In Brand Marketing
When crafting information on clients’ behalf, it's important to make sure messaging is consistent while balancing the need to keep language fresh.read more
View ArticleDid “Call Me Maybe” And Social Media Really Change Music Marketing?
Are social media tactics “upending” the music industry, or are they simply becoming recognized as part of an integrated multi-platform approach to marketing? read more
View ArticleCan Content Be Good For Marketing If It Isn’t Original?
Content marketing is the hottest buzzword in marketing, but if it’s not original or imaginative can it retain the heat?read more
View ArticleIs Facebook Holding Your Brand For Ransom? Tall Tales Of Pay Requirements To...
Do you have one of those Facebook friends that constantly posts rumors about celebrity deaths, UFO sightings, changes to Facebook policies, and other gossip? For some people, the lure of a rumor...
View ArticleSeven Marketing Lessons From 007 Villains
Much has been written about the simple mistakes that Bond villains make in allowing the nominal spy to escape and foil their evil plans. But along with recommendations to overcome previous...
View ArticleNeither Shaken Nor Stirred, How Bond’s Brand Stayed True While Changing
We've been on a James Bond kick recently, and with Skyfall breaking the record for biggest Bond film opening weekend, it's worth discussing how the brand has evolved.read more
View ArticleOne Thing Brand Marketers Can’t Forget When Making New Year’s Resolutions
Whether you focus on B2B or B2C, brands today have the ability to become their own media companies. With that in mind, there are lessons to learn from Mashable’s recent article, “4 Things Media...
View ArticlePlayStation Goes Social - Video Game Engagement Trends
With the announcement of PlayStation 4's social elements, companies, game developers and gamers are coming together in a more integrated social ecosystem.read more
View ArticleWhen Crisis Communications Bleeds Into Community Support
The recent battle of claims and data between Elon Musk/Tesla and the New York Times showcases a unique crisis communications situation. What's the best way to handle a crisis of "he said-they said"...
View ArticleYouTube Time Stamp For Brands, Because “Ain’t Nobody Got Time For That”
How brands can take advantage of the new YouTube Time Stamp feature for targeted messaging and fostering social engagement.read more
View ArticleDigital Overload: Could there be TMI?
With the proliferation of smartphones and mobile devices, we all recognize that shoppers can now getvast amounts of information wherever they are, whenever they want it. Now, as marketers, we can...
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